What's New

How did your business navigate the Covid crisis? Did you learn new innovative ways that grew the business, or did you stagnate in the same old models? To navigate a huge crisis and still grow as a business calls for adopting new models or products that fit in that particular time and moment. 

Equator at the TecHome Online Summit Sept 29-30, 2020

An informative panel discussion with Assocham  on Techno-Intelligence enabling companies to identify the technological advancements on future growth of companies.

Equator Advanced Appliances, one of USA’s leading home appliance companies, has announced the opening of its new Indian headquarters in Pune. Established in 1991, the brand offers a wide array of products both in the commercial and household segments. The company aims to soon set up a manufacturing facility in India to further strengthen their supply chain across Tier 2 cities in addition to the major metro hubs, the company

Karel Cast - Building a Better Mousetrap with Atul Vir

Equator’s downsized home appliances mirror consumers’ space-limited lifestyles

BY D. DOUGLAS GRAHAM

Equator’s downsized home appliances mirror consumers’ space-limited lifestyles
BY D. DOUGLAS GRAHAM
There was a time when America was a land not only of unlimited opportunity, but also of limitless space. This is true no longer. These days, skyrocketing real estate and rental costs are forcing people to downsize their residences along with their lifestyles. Coupled with the shrinking of America is the aging of America. It is predicted that over the course of the next 50 years, there will be four times as many septuagenarians and octogenarians alive as there are right now. Many will live alone, in spaces downsized to accommodate less active lives.

When Atul Vir relaunched the all-in-one clothes washer and dryer seven years ago, many people thought he was crazy. Who on earth would buy such a machine today, they asked.